3104!

Quote

広告出稿量ナンバー1企業のトヨタは、レクサスの顧客となる高所得層はテレビをあまり見ないというデータを持ってますから、レクサスのテレビCMをほとんど打っていません。今まで業界人がうすうす感じていた「テレビを使わないほうが、品が良くないか?　ブランド構築においてプラスじゃないか?」という思いを、レクサスは忠実に体現した。

– パチンコ解禁は断末魔？　信頼も文化も失ったCMの未来（前編） : 日刊サイゾー (via tessar) (via plasticdreams) (via fialux) (via konishiroku) (via mcsgsym)
2008-07-15 (via gkojay) (via konishiroku) (via handa) Via :: H & A :: tumblr
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